Louis Vuitton has released the latest in its Louis Vuitton Journeys campaign, which sees hip-hop artist Yasiin Bey and calligraphist Niels Shoe Meulman pay tribute to the great Muhammad Ali.
Louis Vuitton has been featuring stars in its print ads for some time, but this is the first time the brand has released a short film as part of the ongoing Journeys campaign. The film itself focuses on the enduring appeal of boxer Muhammad Ali, and sees Yasiin Bey (formerly known as Mos Def) recite some of Muhammad Ali's immortal words, accompanied by the brushstrokes of Niels Shoe Meulman.
Louis Vuitton has been featuring stars in its print ads for some time, but this is the first time the brand has released a short film as part of the ongoing Journeys campaign. The film itself focuses on the enduring appeal of boxer Muhammad Ali, and sees Yasiin Bey (formerly known as Mos Def) recite some of Muhammad Ali's immortal words, accompanied by the brushstrokes of Niels Shoe Meulman.