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    Google Traffic to Demand Media Sites Down 40 Percent


    Posts : 12
    Join date : 2011-01-31

    Google Traffic to Demand Media Sites Down 40 Percent Empty Google Traffic to Demand Media Sites Down 40 Percent

    Post by niks on Wed Apr 27, 2011 5:44 am

    Here’s some plain, easy-to-understand proof that Google’s recent algorithm overhaul is doing exactly what it was meant to do: Traffic from the search engine to websites operated by content farms is way, way down.

    The update, nicknamed Panda, was meant to prevent publishers that mass-produce shoddy, shallow articles from driving them to the top of Google search results using the tricks of search engine optimization (SEO). Sistrix, an SEO consultancy, has already determined that Panda stripped leading content farms of their high rankings in many keyword searches.

    What Sistrix measured indirectly, Experian Hitwise, a research firm that tracks web traffic, has now measured directly. Hitwise looked at downstream traffic from Google — ie. what sites do users surf to next after visiting In the first two weeks of January, 0.57 percent of those who departed Google next visited a site operated by Demand Media, the best known of the content farms. That proportion hovered at 0.55 percent through the last week of February, when the initial Panda changes took effect.

    Those didn’t have much impact on Demand’s Google referrals, which subsided only slightly. But by mid-April, with the full suite of Panda updates in place, Demand was feeling the pain. As of April 16, it accounted for only 0.34 percent of Google’s downstream, a 40 percent decline from the start of 2011.

    Some individual Demand sites are doing even worse than that, with Answerbag, a questions-and-answers site, being the hardest hit. Its Google referrals are down 80 percent. Meanwhile, eHow, Demand’s largest and most important site by far, is down 29 percent; it now accounts for 0.29 percent of Google’s downstream.

    In other words, there’s a reason Demand Media’s stock has fallen more than 40 percent this month. Today it hit its lowest level yet, $14.05 a share. A Demand media spokesman declined to comment.

    Other content farms have taken it on the chin as well. Mahalo’s Google traffic is down 78 percent, Associate Content’s is down 61 percent and is down 51 percent.

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